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Fwd: Fwd: Fwd: Re: Fwd: Fwd: Stop Being Bad at Email
You’ve Got Mail! Email is still one of the best marketing tools a company has if they know how to use it. Email should be looked at as an extension of the relationship with a customer, a friendship....
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An Open Letter to Design Schools
As a graduate of what I consider to be one of the best design schools in the area, I have a lot of thoughts on how that education shaped my career and the processes I use to create and present the...
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“Refunery” Intern Update
Copy by Maddie Ogletree, photos by Jordan Marble, photo layout by Kelly Latiolais It’s six weeks into the Refinery program, and we thought we’d give an update on what your interns have been spending...
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No Promo or: Resisting the Urge to Self-Promote
No one likes self-promoters. Okay, maybe some people do, but they tend to also be self-promoters, and the next thing you know you have invitations to this person’s DJ night, that person’s birthday...
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Getting to Know Grover
Michelle with Grover (Photo by Jason Lee) A nice perk of working in the creative industry, as opposed to a corporate environment, is having the freedom to truly personalize your office space. Walk...
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The Top 5 Things Learned by the Memphis Interns
Copy by Madison Ogletree, image by Kelly Latiolais Lessons learned, by Sullivan Branding’s Memphis interns during Summer 2014: 1) Knowing the names of the members of the Jackson 5 is relevant in the...
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Unearthing Our Potential
By Frances Blount, Jacob Estrada and Morgan Clay Scudder What do an MTSU graduate, a Knoxville native, and a University of Alabama rising senior all have in common? They are Sullivan Branding...
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Indie Memphis Concert Film Series
We recently partnered with Indie Memphis to help them promote the fourth season of their free summer Concert Film Series at the Levitt Shell. The series features seven films: Jazz on a Summer’s Day...
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Sitting Is the New Smoking
On my way to work this morning, I was listening to a debate on why milk is placed in the back of the store at the farthest distance from the bread. Side A: It’s a marketing ploy to get you to walk...
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Age, Race and Advertising Taboos: Nicofresh Campaign Banned in UK
In Britain, the country “that invented the cat,” they have this organization called the “ASA,” or Advertising Standards Authority, which, despite its “self-regulatory” nature, is basically a censor...
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